The Success of Gateway Computer :: GCSE Business Marketing Coursework

The Success of Gateway Computer Gateway 2000 was formed by Ted Waitt(CEO), in September 1985, in Sioux City, Iowa. The company was founded along with Senior Vice president Mike Hammond. In 1990, as the company began to blossom it was moved to its current location in North Sioux City, South Dakota. They formed Gateway 2000 with one goal in mind- to offer PC buyers a logical alternative to high markups, limited choices and inadequate support, common in the retail PC market (Gateway.com 1). These two partners started selling hardware and software to people who owned Texas Instrument computers. The placed ads in computer related publications, selling to the end user. These two guys were the pioneers of direct-marketing in the PC industry. Finally in 1987 Ted Waitt recognized the possibility of selling fully configured computers, at good prices. This idea gave Gateway a tremendous push forward into the computer industry. In 1987 the company reported revenues of 1.5 million dollars, later in 1989, it jumped to an astounding 70.6 million dollars. Finally, in 1996, they jumping into the billions with 5.04 billion dollars. In 1993, Gateway became a traded company in the NASDAQ market system under the symbol GATE. Making improvement along the way they moved to the New York Stock Exchange on May 22, 1997 and uses the symbol GTW. On June 16, 1997 the stock split. Gateway 2000 is a leading global marketer of personal computers. Although they are a leader in global marketing they have a problem with their laptop division. the laptop division holds one of the lowest market shares in the market. Toshiba the leader in market share holds 21.2 percent of the market, Compaq holding 15.7, IBM with 12.4, Dell with 6.1, Acer with 5.0, Packard Bell with 4.4, Fujitsu with 3.4, Hitachi with 3.3, Micron with 3.2, and finally Gateway with 2.8 percent. With Gateways new and improved marketing plan, they should increase to the top over the next five years. Gateway’s current target market is the home PC user. They put forth most of their energy trying to make the customer feel comfortable with its product. They also want the customer to feel as though they made the right decision buying from Gateway. This attitude will help Gateway in selling itself. They will not need to use extreme advertising because the word of mouth is the most powerful advertising tool.

Exercise Concept Check Essay

An equation is a number sentence that says that the expressions on either side of the equals sign represent the same number. An expression may be used to designate a value; these can be variables, operations, and or functions. Using algebraic expression, there is no equal sign, only operations. You can simplify an expression not solve it. Business – General Business Week 1 Ethics in Cost Control . (Exercise 1-9) Zoya Arbiser, regional manager of Gold Medal Sports Shops, is reviewing the results of 15 stores in her region. Store managers are moved annually. Each store manager’s income is very dependent on the direct contribution margin of that store. For the past year, Store 9 has been managed by a person who has operated several other profitable stores in recent years and is about to be promoted to a larger store. Zoya notices several items that bother her. Store 9 has almost no personnel training expenses relative to other stores. Store 9 has stopped participating in numerous community events that gave the store significant visibility but did incur substantial expenses. Store 6, where this store manager worked the prior year, has had a severe drop in profits due to higher operating expenses. The advertising budget was spent almost entirely in the first four months of the year, with almost nothing spent in the last several months. Discuss a possible negative managerial scenario that the regional manager may be sensing. Might the manager of Store 9 be an exceptional manager? What are the ethical implications of the scenario? What is the regional manager’s ethical responsibility in this scenario? Explain and support your position  with evidence from the text. Your initial post should be 200 to 250 words. Fixed and Variable Costs . (Chapter 1 Di†¦ For downloading more course tutorials visit – https://bitly.com/1xpwOBd Delay participating in student government until your second year in college. Freshmen views aren’t typically heavily valued by student government organizations. You can use your freshman year to learn about campus politics and discover what role you’d like to play in them. Business – General Business Week 1 Ethics in Cost Control . (Exercise 1-9) Zoya Arbiser, regional manager of Gold Medal Sports Shops, is reviewing the results of 15 stores in her region. Store managers are moved annually. Each store manager’s income is very dependent on the direct contribution margin of that store. For the past year, Store 9 has been managed by a person who has operated several other profitable stores in recent years and is about to be promoted to a larger store. Zoya notices several items that bother her. Store 9 has almost no personnel training expenses relative to other stores. Store 9 has stopped participating in numerous community events that gave the store significant visibility but did incur substantial expenses. Store 6, where this store manager worked the prior year, has had a severe drop in profits due to higher operating expenses. The advertising budget was spent almost entirely in the first four months of the year, with almost nothing spent in the last several months. Discuss a possible negative managerial scenario that the regional manager may be sensing. Might the manager of Store 9 be an exceptional manager? What  are the ethical implications of the scenario? What is the regional manager’s ethical responsibility in this scenario? Explain and support your position with evidence from the text. Your initial post should be 200 to 250 words. Fixed and Variable Costs . (Chapter 1 Discussion Question 9(a)) Controller, Judy Koch, in a recent speech said, â€Å"I rarely see a real variable cost or a truly fixed cost.† What did she mean? Include in your response an explanation of the difference in behavior of variable and fixed cost, including an example to illustrate your explanation. Your initial post should be 200 to 250 words.

Outline and Evaluate Postmodern Views on the Diversity of...

Outline and evaluate postmodern views on the diversity of family life† Postmodern sociologists support the view that family has become diverse in contemporary UK. They see that people have become fragmented and identities are more individualistic, meaning everyone is different and let them be. Family life is different for everyone. Stacey (1996) says that the family no longer progresses through a range of stages. Meaning everyone is diverse, and that there is no longer a dominant type of family. This is similar to the Rapoports view of stage in life cycle diversity. Which says family life is different for newly-married couples who do not have children than for those who do have children. The key to the postmodern view of†¦show more content†¦Some new right thinks regard these single parents as the ‘underclass’ seeing them as ‘work-shy’ and ‘benefit scroungers’. Also as them having short-term sexual relationships, and having children with men who do not see their offspring as their responsibility. All negative views of this type of family structure. Functionalists say the nuclear family is best, as the woman needs to be there, to provide the family with emotional gratification, and take care of the domestic labour, also the warm bath theory. Whereby, she runs the man a warm bath when he comes home from a stressful day at work, in order to make him relax with the family and wine down. And the man in the nuclear family, provides the economic support. Whilst new labour gives the impression they support differing family structures, it still gives negative views on most families that are not the nuclear family. They see teenage pregnancy, as a social problem, which is against diversity. As this is diverse in the way that, different people have different stages in life cycle. Where teenage pregnancies, are having children earlier than others. Duncan (2006) challenges the assumptions of New Labour that teenage pregnancy is a social problem. He says new labour have not dealt with wider structural aspects of social disadvantage. New labour is criticised for being contradictory. It acknowledges thatShow MoreRelatedPostmodern views on diversity of the family1070 Words   |  5 Pagesï » ¿Outline and Evaluate postmodern views on the diversity of family (33marks) The idea of family diversity suggests that there is no dominate type of family, therefore none can be considered as the norm. However there are studies to suggest that in historical periods of Britain like when it was industrializing there is dominating types, in this period it was considered to be the nuclear family. 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